News digest 12.04.2021

SCRAPED DATA OF 500 MILLION LINKEDIN USERS BEING SOLD ONLINE

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The leaked files for sale include such information about the LinkedIn users as their full names, email addresses, phone numbers, workplace information, and more.
According to LinkedIn, this database “is actually an aggregation of data from a number of websites and companies.” The company claims “this was not a LinkedIn data breach, and no private member account data from LinkedIn was included in what we’ve been able to review.”

CONSUMERS SPENT $32B ON APPS IN Q1 2021, THE BIGGEST QUARTER ON RECORD

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This figure is up 40% year-over-year from Q1 2020. It’s the largest-ever quarter on record, App Annie also notes.
iOS saw larger consumer spend than Android in the quarter — $21 billion versus $11 billion, respectively.

YOUTUBE HAS BECOME A LEADER AMONG SOCIAL MEDIA IN THE GROWTH OF AMERICAN AUDIENCES IN THE LAST 2 YEARS

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In 2019, 73% of American Pew Research Center respondents used the platform, reaching 81% in 2021.
The Reddit platform also saw significant growth. Facebook usage remained largely unchanged, Instagram saw a small increase in users.

AMAZON’S SHARE OF THE US DIGITAL AD MARKET ROSE FROM 7.8% IN 2019 TO 10.3% IN 2020

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Amazon’s revenue from advertising in the United States last year rose by 52.5%, to $15.7 billion.
According to analysts, Amazon will continue to attack market leaders, Google and Facebook, which accounted for 28.9% and 25.2% of the market in 2020, respectively.

APPLE OFFERED TWO AD MEASUREMENT TECHNOLOGIES WITHOUT TRACKING USERS

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These technologies are SKAdNetwork and Private Click Measurement.
Apple says SKAdNetwork lets advertisers know how many times an app was installed after ads for it were seen, without any user or device data being shared. Likewise, Private Click Measurement allows advertisers to measure the impact of ads that lead users to a website while minimizing data collection using on-device processing.

AMAZON IS THE TARGET OF SMALL-BUSINESS ANTITRUST CAMPAIGN

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Merchant groups are forming a national coalition to campaign for stricter antitrust laws, including measures they hope could force Amazon.com Inc. to spin off some of its business lines. The main requirement is to prohibit dominant Internet trading platforms from selling their own products along with other vendors. This can separate Amazon’s manufacturing business from the sales business and reduce influence.

TECH FRENEMIES FOR LIFE: GOOGLE, FACEBOOK, AMAZON, APPLE AND MICROSOFT

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WSJ mapped the relationship of the big five tech giants: Facebook, Apple, Amazon, Microsoft and Google. The Journal analysed where companies choose to cooperate and where they compete.

SUPREME COURT RULES IN GOOGLE’S FAVOR IN 10 YEAR LONG COPYRIGHT DISPUTE WITH ORACLE

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Oracle had claimed to be owed as much as $9 billion, while Google claimed that its use of the code was covered under the doctrine of fair use. The case concerned about 12,000 lines of code that Google used to build Android that were copied from the Java application programming interface developed by Sun Microsystems, which Oracle acquired in 2010.
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