News digest 10.05.2021

GOOGLE TESTS TRENDING SEARCHES IN GOOGLE DISCOVER

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Google seems to be testing trending searches in the Google Discover feed. When you click on a search phrase in this trending searches box, it takes you to a search in Google for that term. That is one way for Google to gain more search query volume out of a feature that requires zero search.

FACEBOOK SHUT DOWN SIGNAL’S ADVERTISING ACCOUNT

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The secure messenger Signal tried to launch an ad on Instagram that clearly shows how much user data Facebook collects for targeting. However, this attempt was quickly stopped — the campaign was blocked.

GOOGLE ADSENSE PAUSES RELATED SEARCH EXPERIMENTS

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Starting on May 10, publishers will not be able to create new experiments for styles associated with related queries. Existing experiments will be suspended.
It is planned to return this function by the beginning of July. Experiments for other style elements (search ads, shopping ads) will not be affected by this change.

TWITTER IS BUYING SCROLL, THE SUBSCRIPTION SERVICE THAT REMOVES ADS FROM NEWS SITES

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Scroll uses third-party cookies or browser extensions to prevent sites from showing ads to the user. At the same time, the service does not block ads as ad blockers, but sends a part of the subscription amount to the sites, paying for the absence of ads on the pages for its subscribers.
Under the terms of the deal with Twitter, the service will no longer accept new subscriptions. For existing customers, nothing will change in the short term.

UNA BRANDS LAUNCHES WITH $40M TO ROLL UP BRANDS ON MULTIPLE ASIA-PACIFIC E-COMMERCE PLATFORMS

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The company buys small brands that have to sell their products on multiple platforms at once, not just on Amazon, and helps them promote more effectively. Una looks for brands with annual revenue between $300,000 to $20 million and is open to many categories, as long as they have strong SKUs and low seasonality.

A NEW YOUTUBE FEATURE WILL MAKE ITS CONNECTED TV ADS MORE SHOPPABLE

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The new ad format will allow the advertiser to highlight a link to their website or another call-to-action in a video ad. Advertisers will be able to correctly target ads to the right audience based on video content and measure the resulting conversions.

CLUBHOUSE BEGINS EXTERNALLY TESTING ITS ANDROID APP

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Clubhouse has released a beta version of the Android app. Only a few users have access to it at the moment. Information about the release in Google Play is also not available yet. The company announced work on an Android app in January 2021.

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