News Digest 08.11.2021

THE LARGEST TECHNOLOGICAL PLATFORMS HAVE LOST ALMOST $10 BILLION DUE TO APPLE'S RESTRICTIONS

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The ban on advertising tracking will lead to the fact that Snap, Facebook, Twitter and YouTube will not count 12% of total revenue.
When speaking about the ratio of losses to revenue, Snap will be in the worst position: they strongly depend on the smartphone audience. If we count in absolute numbers, Facebook will lose more than the rest due to the scale of the business.

ZOOM IS TESTING ADS ON ITS FREE PLAN

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Zoom is launching a pilot advertising program that will show ads on the browser page users see once they end their meeting. People using the service for free will see ads when they join meetings hosted by another person using the basic service. The test is running in "certain countries," though Zoom didn't get more specific.

MARKETERS HAVE NAMED THE MAIN ALTERNATIVES TO COOKIES

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For agencies, the most promising cookieless solutions are partnerships with owners of data: mobile operators, banks, retailers (71%), working with their own data (61%) and contextual targeting (59%).
Contextual targeting is a priority for advertisers (71%), followed by partnerships and first party data (64% each)
Cohort-based technologies such as Flac and FLEDGE are less in demand.

DATA OF 45.5 MILLION USERS OF MOBILE VPN SERVICES GOT PUBLIC

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The data of FreeVPN.org and DashVPN.io users leaked to the Internet. Both services belong to the international company Act Mobile Networks with headquarters in the USA.
The database with merged information includes usernames and passwords, IP addresses and device IDs of users, as well as email addresses, registration dates, profile updates and last login.

CHINESE TECH GIANT APPLIES FOR ‘META APP’ TRADEMARK RIGHT AFTER FACEBOOK CHANGES NAME

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While Americans memed and mocked the name change, Baidu Online Network Technology Company filed a trademark application for “MetaApp” with the Chinese authorities, the state news agency Xinhua reported on Tuesday, citing results of a search on the data platform Tianyan. Baidu’s trademark classification says it “involves website services and scientific instruments.”

YAHOO! LEAVES CHINESE MARKET FOR GOOD

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Yahoo said it had stopped allowing its services to be accessible from mainland China "in recognition of the increasingly challenging business and legal environment". The second Western tech brand to quit the country in recent weeks. The recent news was about LinkedIn.

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