10 in 1: increasing campaigns effectiveness!
Multicreatives A/B testing is now available on our Self-Service platform!
How does it work?
Now you can create multiple creatives at once, all in one advertising campaign, and test them at the same time. Each one has its own parameters: image, icon (for Push-Notifications), header, and body.
Launch your campaign and track which creatives performed best: statistics for each of them are displayed right there in your account. Non-working creatives can be disabled, leaving only the most profitable combinations of images and texts. There’s no need to go through another moderation, by the way.
For those who want to make life even easier, there’s auto-optimization to turn on: creatives with the highest conversion and CTR rates will be automatically shown to the user more often.
You can already test the new feature right now. To do this, choose the Push-Notification ad format. More formats will be available soon.