We would like to return to the question of the new Google Chrome ad-blocking feature that we touched upon recently. We know that this is an issue of great concern to advertisers, publishers, affiliates and networks all over the world. After all, this step taken by the giant monopolist is ambitious and potentially far-reaching indeed.
As you probably know, today, January 23rd, is the day when Google launches its new ad block feature. By this measure, the Internet Giant seeks to impose restrictions on websites that use 'intrusive ads': in this new situation such websites are expected to be incapable of displaying 'intrusive' formats and opening new windows.
Dear users, partners, and readers!
Our team would like to wish you a Merry Christmas and a Happy New Year! We are happy to collaborate with you. Galaksion is constantly trying to meet your expectations in terms of transparency, efficiency, and profitability. However, our main aim is not just to satisfy them, but to exceed them.
Our long-awaited Self-Service Platform has gone live. At the moment, the new engine works for publishers only. However, the new functions for advertisers will also become available very soon. It is also noteworthy that the range of features available to publishers will be gradually expanded as well.
2017 is the year when digital advertising is taking over TV. So we guess this is a good reason to drink a toast to 2017 before it ends. After all, such headlines as '2017 was the year digital ad spending finally beat TV' are music to our ears. More than that, it is a symbolic milestone for not only for us, but for the entire industry.