Galaksion blog News digest 29.06.2020
Mon Jun 29,2020
News digest 29.06.2020

Google will start paying some publishers for news articles

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Google will pay for news content from select publishers as part of a new licensing program.

The content will form part of a “new news experience” coming later this year, launching first on its Google News and Discover services. In some cases, it could offer free access to paywalled articles by paying content owners on the user’s behalf. The program starts with publishers in Germany, Australia, and Brazil, but Google says that it’s got “more to come soon.”

Apple Safari to block Google Analytics from collecting data

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Apple’s latest version of macOS contains an updated version of the Safari browser that appears to block trackers, including Google Analytics, from collecting user data.

The new version of macOS, called “Big Sur,” was announced this week at Apple’s annual Worldwide Developer Conference (WWDC). During the announcement Apple previewed Safari’s new privacy report feature. It will list all trackers blocked by the browser on the website a user is currently visiting.

China is preparing to disconnect from dollar payment systems

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The authorities of the People’s Republic of China are preparing to disconnect the country from the US dollar payment system

The official meant using the Society for Worldwide Interbank Financial Telecommunications (SWIFT) and the Clearing House Interbank Payments System (CHIPS), which China, like almost the whole world, uses in dollar settlements.

Fang Xinghai, China needs to prepare to disconnect from SWIFT and CHIPS in advance. He emphasizes that dependence on dollar payment systems makes the country vulnerable to Washington’s potential sanctions. 

He also notes that in the future, the US dollar is expected to depreciate, which will negatively affect China, since it has about 2 trillion dollars of non-financial investments abroad.

Google will now auto-delete location and search history by default for new users

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Google’s auto-delete feature applies to search history (on web or in-app), location history, and voice commands collected through the Google Assistant or devices like Google Home.

Starting today, those settings will be on by default for new users. Google will set web and app searches to auto-delete after 18 months even if users take no action at all. Google’s location history is off by default, but when users turn it on, it will also default to an 18-month deletion schedule.The new defaults will only apply to new users, and existing Google accounts won’t see any settings change.

In a blog post announcing the changes, CEO Sundar Pichai emphasized the company’s commitment to privacy, security, and user choice.

WhatsApp payments suspended in Brazil by Central Bank

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Brazil’s Central Bank has suspended Facebook’s WhatsApp payments feature in the country, just over a week after the messaging service announced its launch. 

In a statement, the central bank said that it had taken the decision to ensure competition in the payment system market. The bank will use the suspension to evaluate potential risks to the country’s payment infrastructure, and to work out whether WhatsApp is compliant with regulation.

The suspension in WhatsApp’s second biggest market is the latest setback for Facebook’s payment ambitions. Despite launching in beta back in 2018 in India (WhatsApp’s largest market), TechCrunch reports that parent company Facebook has struggled to gain regulatory approval for the service, preventing a wider roll out. The WhatsApp payment service is also been tested in Mexico.

Facebook to notify users when they try to share news articles created more than 90 days ago

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In a bid to moderate content better, social networking giant Facebook has announced it was rolling out a notification screen globally that would let people know when news articles they are about to share are more than 90 days old.

Also, to ensure that people have the context they need to make informed decisions about what to share on the platform, the notification screen would appear when people click the share button on articles older than 90 days but would allow people to continue sharing if they decide an article is still relevant.

Facebook would also test other uses of notification screens in the coming months.

YouTube emphasizes flexible ad buys following CTV viewership spike

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Over the course of nationwide lockdowns due to the Covid-19 pandemic, YouTube viewership on connected television screens spiked by 80% year over year. 

That’s why today, the streamer is emphasizing a feature that lets marketers buy only on television screens as it continues to chase after advertiser dollars that may be migrating from linear TV.

YouTube’s personalized Brandcast presentation focused on highlighting YouTube creators and giving marketers flexible options to reach consumers.

TikTok launches TikTok for business for marketers, takes on Snapchat with new AR ads

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The company is today officially introducing a new brand and platform called “TikTok For Business” that will serve as the home for all its current and future marketing solutions for brands. 

At launch, the site will include access to TikTok ad formats, including its marque product, TopView, which is the ad that appears when you first launch the TikTok app. Other products under this TikTok For Business umbrella include Brand Takeovers, In-Feed Videos, Hashtag Challenges and Branded Effects.

Brand Takeovers are the three to five-second ads that can be either a video or image. 

In-Feed Videos can be up to 60 seconds in length and run with the sound on. 

Hashtag Challenges allow brands to participate in the user community by inviting TikTok users to create content around a hashtag of their choice. 

Branded Effects allow brands to insert themselves more directly into the content creation experience.

Except for the AR effect, most of the marketing products on TikTok For Business were offered before today, but the new platform organizes them under one roof and provides a place to introduce new products, as they arrive.

In addition, the platform is launching a new e-learning center that will help marketers learn about TikTok and its ad offerings.