Galaksion blog News digest 25.05.2020
Mon May 25,2020
News digest 25.05.2020

Another week full of news has passed and the Galaksion team has again prepared for you a digest with the most interesting of them.

And do not forget: in our digest we not only cover affiliate marketing news, but other business areas as well.

Google May 2020 Core Update is done rolling out

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May 2020 core update is now done rolling out. Google announced it via Twitter on Monday, May 18, 2020.

At this time the complete roll out took about two weeks. According to monitoring companies, this update was one of the largest. 

There are no specific actions to take to recover, and in fact, a negative rankings impact does not necessarily signal anything is wrong with your pages. However, Google has offered a list of questions to consider if your site is hit by a core update.

A study says that ads not adapted to the current pandemic are uplifting and reminiscent of "past life"

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Self isolated people show a positive attitude towards ads that bring back warm memories of a pre-pandemic life, Kantar Millward Brown study says.

Focus group participants stated that quality ads that display people living their ordinary lives before the pandemic are not annoying at all. In fact, it also cheers them up, reminding of the good times. Ads like these emotionally resonate with people and are seen as a support from the brand.

Indian technology platform Jio Platforms has raised $9 billion from Facebook, Silver Lake and others in less than four weeks

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Jio Platforms, India’s leading digital services platform, announced an investment of $870 million by General Atlantic, a leading global growth equity firm.

Jio Platforms, a wholly-owned subsidiary of Reliance Industries, is a next-generation technology platform focused on providing high-quality and affordable digital services across India, with more than 388 million subscribers. Jio Platforms has made significant investments across its digital ecosystem, powered by leading technologies spanning broadband connectivity, smart devices, cloud and edge computing, big data analytics, artificial intelligence, Internet of Things, augmented and mixed reality and blockchain.

Jio’s vision is to enable a Digital India for 1.3 billion people and businesses across the country, including small merchants, micro-businesses and farmers so that all of them can enjoy the fruits of inclusive growth.

How YouTube viewers have changed their preferences according to Google

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  1. Studying from home is even easier.

According to Google, 9 out of 10 interviewees see YouTube as a source of useful new knowledge. A number of people that are receiving all the latest information about the situation in the world through video resources, such as YouTube, is drastically increasing.

  1. Local content is interesting for viewers from other regions.

Viewers are interested not only in the video content created by their compatriots. For example, a study of the fashion industry in 2019 showed that 60% of the content created by YouTube authors from the U.S. is popular among people in all countries.

  1. Shopping videos have become a form of entertainment.

55% of all buyers look for products on Google before buying anything, and then go to YouTube to view product reviews. At the same time, users watch such videos not only to ensure their choice, but also for entertainment. This trend is particularly strong in India. 

  1. Users are increasingly concerned about the environment.

In September 2019, the largest climate protection demonstration was held, attended by children from 150 countries. According to YouTube, concerns about the future of our planet are stronger than ever. The amount of content dedicated to nature protection is also growing dramatically. 

Facebook is testing mid-roll and livestream video ads

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Facebook has confirmed they are testing the video unit as being non-skippable for the first five seconds it runs.

A countdown circle will appear to the left, and after 5 seconds, a “Skip” button for users will appear, much like the experience that exists on YouTube. The mid-roll ads themselves can last for 10-15 seconds.

YouTube’s current rules are that a video must be at least 10 minutes for a mid-roll ad placement to be eligible, but Facebook has cited no such length requirement as of yet.

With 170M users, Bilibili is the nearest thing China has to YouTube

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Bilibili, a Chinese video streaming website that was once regarded as a haven for youth subculture, has been steadily making its way into the mainstream as users age up and content diversifies. The NASDAQ-traded company recorded a 70% year-over-year growth to reach 172 million monthly active users by the first quarter, placing it in the same rank as video services operated by Tencent and Baidu’s iQiyi.

Daily time spent per user soared to a record of 87 minutes, which is likely linked to the extended stay-at-home order imposed on students during COVID-19.

In the same period, Tencent Video reported 112 million subscribers, while iQiyi commanded 118.9 million, almost all of whom are paying. Bilibili, by contrast, saw only about 8% of its MAU paying.

Bilibili’s growth engine is fundamentally different from the two giants though. While Tencent Video and iQiyi bet on Netflix-style, professionally produced programs, Bilibili relies on a wide array of user-generated content in the style of Youtube. 

Walmart reported stronger-than-expected first-quarter earnings

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Walmart’s revenue, the largest U.S. retail chain, amounted to $134.6 billion in the first quarter of 2020. This figure is 8.6% higher compared to last year’s first quarter.

Net profit totaled $5.2 billion and sales volume grew by 10%.

Walmart has benefited from an increased demand for basic products such as toilet paper, cleaners and disinfectants, canned food, etc., which jumped at the start of the COVID-19 epidemic in the United States. Thus, Walmart is among the few retailers that were not affected by changes in consumer demand during the epidemic.