Galaksion blog News digest 20.07.2020
Mon Jul 20,2020
News digest 20.07.2020

Google to invest $10 billion in India

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Google said on Monday that it plans to invest $10 billion in India over next five to seven years as the search giant looks to help accelerate adoption of digital services in the key overseas market.

Investments will focus on four areas. First, enabling affordable access and information for every Indian in their own language, whether it’s Hindi, Tamil, Punjabi or any other. Second, building new products and services that are deeply relevant to India’s unique needs. Third, empowering businesses as they continue to embark on their digital transformation. Fourth, leveraging technology and AI for social good, in areas like health, education and agriculture

India is a key overseas market for Google, where a range of its products and services, including Search, YouTube and Android, have made inroads with much of the entire online population. The nation of 1.3 billion people has emerged as perhaps the last great untapped growth market for American and Chinese giants. More than 500 million people in India are online today and over 450 million smartphones are in active use in the country.

Walmart leads $1.2 billion investment in India’s Flipkart

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Walmart is increasing its majority-stake in Flipkart by leading a new $1.2 billion financing round in the Indian e-commerce giant. The fresh equity round led by Walmart, which acquired majority stake in Flipkart for $16 billion two years ago, values Flipkart at $24.9 billion post-money, the two companies said.

The American retail group said the fresh capital would help Flipkart, which was valued at $20.8 billion two years ago, further grow its e-commerce marketplace in India as the world’s second largest internet market begins to recover from Covid-19 crisis. 

Flipkart, which competes with Amazon in India, said its monthly active customers figure surged 45% in the financial year that ended in March this year, compared to the year before. 

Amazon and Flipkart are still struggling to aggressively expand their footprint in India, where physical stores continue to drive the vast majority of retail sales. This is an area where JioMart appears to have an advantage — at least on paper. The platform could leverage from Reliance Retail’s vast presence in the nation.

Google tests bold & large ad titles in snippets

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Google is testing not just large titles for grouped snippets but also large titles that are fully bolded for Google Ad results.

Google is not bolding the title because it matches anything in the search query box. It is just bolding the title because it is testing a new look.

Pinterest updates feed algorithm to boost specific content types, in addition to usage-defined trends

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Pinterest has published a new overview of how a recent update to its algorithm has enabled it to better balance the types of content it shows in user home feeds, which will enable it to display a broader range of content, as opposed to simply relying on engagement data to drive its Pin recommendations.

The update is a new approach to Pinterest's algorithm distribution, which will enable it to put more focus on, say, video content, or content from a more culturally diverse set of creators, without having to compromise user experience.

Qualcomm to invest $97 million in India’s Reliance Jio Platforms

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Qualcomm has become the newest high-profile backer of four-year-old Reliance Jio Platforms, which has raised more than $15.7 billion in the past 12 weeks from as many investors.

Reliance Jio Platforms, which competes with Bharti Airtel and Vodafone Idea in India, has disrupted the Indian telecommunications market by offering cut-rate voice and data plans. It has amassed nearly 400 million subscribers to become the top carrier in the world’s second largest internet market in less than four years of its existence.

Its dominance in the Indian telecom operator sector while maintaining an ARPU (average revenue per user) that match those of its rivals has made Reliance Jio Platforms — a subsidiary of Reliance Industries, India’s most valued firm — an attractive firm for a roster of high-profile investors. Facebook, Silver Lake, General Atlantic and Intel are some of the firms that have backed Jio Platforms at the height of a global pandemic. Jio Platforms has sold a 25.24% stake in the firm during the period.

The digital unit for Reliance Industries also operates a number of digital services, including streaming services for music, live TV channels and movies and TV shows. Earlier this month, the Indian firm added a new service to its arsenal: A video conferencing service.

Amazon Prime Day delayed until October

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It was already understood that Amazon Prime Day will not take place in July as it usually does every year, with the most recent report hinting that it might get delayed until September. According to a new report, the annual sales event will be held in October.

The company has supposedly given sellers a placeholder date of the week of October 5. A definitive date will likely be announced later.

Those details were apparently shared by Amazon in an e-mail to third-party sellers. Officially, the e-tailer has not said anything about this year’s Prime Day. In recent weeks, the coronavirus has shown signs of resurgence, prompting many businesses that had reopened to close their doors again. Amazon is apparently postponing Prime Day again because it fears its supply chain could get negatively affected because of the spike.

Google search upgrades make it harder for websites to win traffic

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A push for quicker answers and more ad revenue has made it more expensive for online businesses to reach consumers. Some say the search giant has gone too far. Type a query into the Google search bar on a smartphone and there's a good chance the results will be dominated by advertising.

That stems from a decision in 2015 to test a fourth ad, rather than three, at the top of search results. Some employees opposed the move at the time, saying it could reduce the quality of Google’s responses, according to people familiar with the deliberations. But the company brushed aside those concerns because it was under pressure to meet Wall Street growth expectations, one of the people said.

Apple disrupts digital advertising again

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Apple's SKAdNetwork iOS 14 update will change how marketers measure app installs, setting the stage for other tech companies such as Google to follow.

This adds more consideration for marketers “The degree and speed at which those actions are taken will likely be more considerate of their advertiser partners by nature of their model,” says DeCicco. “If other major tech platforms don’t follow in Apple’s stead”

Why (almost) everything you knew about Google CTR is no longer valid

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Sistrix analysed over 80 million keywords and billions of search results in order to better understand clickrates in Google Search. The Google CTR (Click-through rate, or clickrate) shows you how many people click on each position, in terms of percentage of all clicks. 

Here are the most important results summarised. The average clickrate for the first position in Google is 28.5%. Beyond the first position the percentage falls quickly: in the second position, the average clickrate is 15.7%, and in the third position - 11%. In the tenth position, only an average of 2.5% of people click on the result.

Global CTRs across all types aren’t very useful because depending on the search intention, and therefore SERP layout, the CTR for position #1 will vary between 13.7% and 46.9%.

Searches for which Sitelinks are shown have a much better CTR than pure organic SERPs (46.9% to 34.2%).

The worst clickrate is found on commercial searches where Google Shopping (13.7%) or Google Ads (18.8%) feature is shown.

Featured Snippets (23.3%) and Knowledge Panel features (16.7%) also reduce the number of organic clicks.