Galaksion blog News digest 13.07.2020
Mon Jul 13,2020
News digest 13.07.2020

Amar Bank Launches Senyumku a “Digital-Only Bank” using Google Cloud

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Amar Bank announced its collaboration with Google Cloud in introducing Senyumku, which they described as a digital-only bank launched in the Cloud. The collaboration is supported by FIS Cloud and Infofabrica, to enable the bank to utilize data analytics intelligence and machine learning so as to provide a more efficient personalized customer experience.

Since the regional launch of Google Cloud in Jakarta, Amar Bank has used Google Cloud technology for various business uses such as launching various products and features, big data architecture, AI and analytics, and others.  Amar Bank said is on a path of continuous digital transformation to meet the needs of its customers and deliver maximum financial services.

With Google Cloud investing in local infrastructure, Amar Bank is able to procure its services. In accordance to local regulations, banks are not allowed to use cloud solutions or data centers domiciled outside Indonesia.

Google announced the beta launch of Swirl, an immersive 3D ad format

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Last year Google announced the beta launch of Swirl, an immersive 3D ad format that allows people to interact with an ad in a new way. Now it is making Swirl available to all Display & Video 360 customers globally.

Swirl lets consumers engage with a product like it's right in front of them by allowing them to rotate, zoom and expand the creative in the ad. Swirl ads allow brands to illustrate changes in behavior, new technology performance, unique product features and more.

Brands are seeing great success using Swirl ads for various campaign goals. This includes increasing consideration by showcasing product features, building brand awareness and delivering a great mobile experience. 

YouTube's Adding More Ads, with Mid-Roll Breaks Available in Shorter Videos

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YouTube has announced an update to its monetization policy which will mean that videos of 8 minutes in length, instead of 10, will now be eligible for mid-roll ads.

So, shorter videos will now be eligible for monetization, which is a good outcome for creators, and likely a minimally annoying change for viewers. But it is interesting to note the detail here - YouTube, as noted, is now adding mid-roll ads automatically to all videos of 8 minutes in length, even those that creators may not have wanted to add them into.

Why is YouTube making this move now? Advertising rates on YouTube have dropped by nearly 50% since the beginning of February, despite viewership increasing during the COVID-19 lockdowns. By increasing its ad load, YouTube is likely looking to supplement those losses

TikTok Opens its Self-Serve Ad Platform to All Businesses

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After testing it out with several brand partners over the last few months, TikTok has today announced that its self-serve ad platform is now available to all businesses globally as part of its recently launched TikTok for Business platform.

TikTok's self-serve platform will look familiar to anyone who's run campaigns via other social platform tools. As you can see here, when you open up the ad creation flow, you've got the usual ad set-up options, including campaign and ad groups, targeting options, budget and scheduling, etc.

Its similarities to Facebook's Ad Manager platform, for one, will make it easier for most social media managers to navigate. The platform also includes options like video templates and auto-editing tools.

Walmart’s Amazon Prime competitor will launch in July

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Amazon may have a 15-year head start, but Walmart is close to finally unveiling its own membership program that it hopes will eventually become an alternative to Amazon Prime.

Walmart plans to launch a new subscription service later this month called Walmart+ that will cost $98 a year. It will include perks like same-day delivery of groceries and general merchandise, discounts on fuel at Walmart gas stations, and early access to product deals, multiple sources told Recode.

Walmart originally planned to unveil Walmart+ in late March or April, Recode reported in February, but the retailer pushed back the launch date after the Covid-19 pandemic began sweeping across the US in March. It’s unclear whether the program will launch nationally, or first on a regional level, later this month.

Google posted some announcements among new features for advertisers 

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Manager accounts are now available in the Google Ads mobile app. With manager accounts in the advertisers can now: discover business-wide trends and performance insights for all accounts on the Overview page; improve performance at scale with optimization score, and prioritize recommendations across all your accounts; manage campaigns and compare performance across accounts; use push notifications to monitor all accounts.

Also there are new features on the Overview page. Advertisers can now view and apply recommendations from the Overview page. This makes it easier to act on the most critical recommendations. Next, it is possible now create new campaigns at the top of the Overviews page using the 'New Campaign' button. Finally, advertisers can now download both the Overview page and individual cards. This will make it easier to use this performance data to build reports, share with others, and more.